A post a day about what your clients ask - not about how great you are
Once a month we plan topics from your brief and from what your leads have been asking. Every morning we write a post in your voice. Whether and when it goes out is your call.
Any plan · no card · on day 8 you decide
We write, you edit. Not the other way round
- A plan for the month
- A grid of topics and key points for the month: the content pillars from your brief in the proportions you set, seasonal topics and topics we stay away from. You see the plan in advance and approve or comment on each row.
- Topics from your leads' questions
- We take what people in your line of business asked about over the last month. Each post answers a question someone has already asked out loud.
- A post every morning, in your voice
- A separate text for each connected network - Threads, Facebook, LinkedIn. The voice comes from your brief; if you have several authors, each post carries its own signature.
- Only what you decide goes out
- Edit the text, publish it with a button in the dashboard or dismiss it. We only turn on auto-publishing if we've agreed it with you - then the day's post goes out on its own unless you dismissed it.
- No growing backlog
- Once seven posts are waiting for review, we stop writing new ones until you've gone through them.
What we noticed: a question post gets replies, a list of benefits doesn't
In September we went through several hundred Threads posts in our clients' lines of business. Where the author asked people to share their experience, there were usually dozens of replies. Expert lists with bullet points and emojis got next to nothing. That's why the plan has more questions and stories than tips.
We don't promise reach: the platform's algorithm hands it out, not us. What we do promise is posts about your clients that sound like you.
Half of the week's posts aren't about you. That's the point
Human posts alternate with posts about your business, never two of the same kind in a row. In the human ones your product stays in the background.
- A question to readers - an honest “what about you?” from your client's world, not a brand poll
- A short story - first person, no moral at the end
- An opinion - a take on a common practice or myth in this line of business - never on people
- Posts about your business - a detail, a tip, personal experience, an honest breakdown: this is where you're the expert.
See how your voice sounds in our posts
7 days free on any plan. Start covers posts for Threads; Growth and Max add Facebook and LinkedIn.
Any plan · no card · on day 8 you decide