Only what the data shows
- Context
- The school teaches adults, and its clients choose a course for themselves. They often ask others in public about which school or teacher to pick - that's where we look for them.
- How we set it up
- The queries for the business, the score threshold and the voice of the replies were set up from the school's brief. The school sees and approves every reply before it goes out.
- What changed
- In the first 3 days - 93 leads, in the first 7 - 155, since the start in late August - 475, 342 of them in the last 30 days. The school has already sent 134 replies.
What these numbers don't say
Outcome tracking in this dashboard started late: so far 1 sale is marked. We don't calculate reply or sale rates - on incomplete data they would be untrue.