Only what the data shows
- Context
- The school teaches online, so its students can live in any city. People choosing a course or a teacher often ask for a recommendation in public - and say what matters to them.
- How we set it up
- We set up the queries for the business and the score threshold so that only people already choosing reach the dashboard. Every lead gets two reply options in the school's voice, taken from its brief, and the school decides what to send.
- What changed
- In the first 3 days there were 27 leads in the dashboard, 34 in the first 7, and 999 since July, 404 of them in the last 30 days. The best month was August: the school sent 235 replies, and 42 people wrote back.
What these numbers don't say
An outcome is tracked for 367 of the 999 leads; for the rest there is none. So 46 replies and 2 enquiries or sales are what we can see, not a share of everything. No sale amounts are marked in the dashboard, so we don't talk about money here.