Only what the data shows
- Context
- Before a trip people have plenty of practical questions, and they often ask them in public - in posts and replies. A reply from someone who knows the subject is welcome there.
- How we set it up
- We set up the search for the service. A lead reaches the dashboard with a score and reply options, and the service decides whether to send a reply.
- What changed
- In the first 3 days - 24 leads, since August - 799, 775 of them in the last 30 days. The service has sent 52 replies.
What these numbers don't say
5 replies from people are marked in the dashboard, but an outcome is tracked for only some of the leads. So 5 is not a share of 799, and we don't derive a conversion rate from it.