Only what the data shows
- Context
- The agency sells trips. Its client is someone who has already decided to go on holiday and is looking for someone to trust with the planning. People like that often ask for advice on social media: where to go and which agent to use.
- How we set it up
- We set up the search in their line of business: queries about trips and holidays. The first lead reached the dashboard on 29 September. The agency sees every reply before it goes out and decides whether to send it.
- What changed
- In the first 3 days - 38 leads. The agency has already sent 22 replies. An outcome is tracked for 4 people so far, and all 4 replied.
What these numbers don't say
Three days is a start, not a result. An outcome is tracked for only 4 people, so 4 of 4 is not a conversion rate. It's too early to talk about sales, the season or whether the flow will hold.