One caveat matters more than any number below. Our Demand index for travel currently holds one week of September 2026 with example requests: 21 to 27 September. That is not a month in review and not a picture of the market. It is a sample of what the searches we set up for our clients found in public posts on Threads and Telegram. Different searches would have found different posts.

Here is what is in the sample, how people word their requests, and what you should not conclude from it.

What we counted

In the week of 21-27 September, searches for travel found 22 requests. A request is a public post on Threads or Telegram in which a person asks for a recommendation of a specialist or a company, and our system judged it to be a request for advice. We count no other sources. We count posts, not people: one person may have written several.

The number is small, and it does not tell you how many people in the country are planning trips. Nor does it let you compare travel with other topics: we set up separate searches for every line of business.

Eight weeks in a row

The Index keeps earlier weeks too, so here are all eight it held as of 30 September 2026. The number of requests for the week starting:

  • 3 August: 18;
  • 10 August: 28;
  • 17 August: 32;
  • 24 August: 43;
  • 31 August: 26;
  • 7 September: 7;
  • 14 September: 15;
  • 21 September: 22.

The number rose from 18 to 43, then fell to 7 and climbed back to 22. We do not know what explains this: different searches, different activity among people, or something else. So we do not read it as a change in demand. A change may reflect a change in our searches, so weeks should be compared with great care. As of 30 September 2026, the Travel demand page showed these weeks together with the examples.

How people word the ask

From the requests in the sample, our model picked out typical wordings of the intent: “recommend a travel agent”, “recommend a hotel”, “looking for a travel agency”, “need a good hotel”. We do not count how often each occurs, so we cannot say which is the most common.

Here are requests from the 21-27 September sample, paraphrased so the author cannot be recognised:

  • “Recommend a hotel in the Maldives for a family with kids.”
  • “Recommend a hotel in Cairo with a nice view.”
  • “Recommend a hotel in Egypt with a clear sandy beach, no rocks or pontoons, safe for swimming with kids.”
  • “Recommend a good four-⁠star hotel in Kemer.”
  • “Recommend a good hotel in central Cappadocia.”
  • “Recommend a trusted travel agent and an all-⁠inclusive hotel in Turkey or Egypt, no kids.”

These six examples show that the asks differ: one wants both an agent and a hotel, another a hotel with a particular beach, another only a part of a city. That is an observation about six examples, not about all requests.

Five more requests from our research

These five examples come from our research sample: we paraphrased them for our pages on types of business. They are paraphrased posts from leads our searches found, not examples from the Index for 21-27 September.

  • “Can anyone recommend a travel agent they trust? I want a proper all-⁠inclusive in Turkey or Egypt with really good food.”
  • “Anyone been to Greece or Cyprus in October - how warm is the sea? Every agency tells me something different.”
  • “Is the south of Tenerife warm in January? And where exactly should I stay?”
  • “Recommend a spa hotel in Bukovel - it's my first time and I want it to be great.”
  • “I want to go to the Maldives in spring. A trip for a woman over 50, up for an adventure.”

These five examples show two situations: someone asks about an agent or a hotel, while someone else is still choosing a destination or a time and asks about other people's experience. Five posts do not support more than that.

What this data does not show

We deliberately skip a few conclusions that suggest themselves.

  • That a season has started or interest has dropped in Ukraine: eight weeks and a change in our searches do not let us say so.
  • That any destination, such as the Maldives or Turkey, is more popular than the others: the examples were picked to show wording, not frequency.
  • That these 22 requests are all the demand: they are only the public posts our searches found.

We also say nothing about how many such requests end in a booked trip. The Index only shows that people ask for advice in public, and how they word it.

Why a travel agency might care

The takeaway is a cautious one: public posts do include requests to recommend an agent or a hotel. We cannot claim more from this sample. How it looks for one of our clients is in a separate article: the travel agency case.

For the current state of the Index, see Travel demand. This article records only the sample for 21-27 September 2026 and does not replace it.